2025 RIM Research Forum Agenda

9:00 am - 10:30 am

Plenary Session 2:  Past in Present - Pathways to the Future
(Main Venue, Ground Floor)

Speakers:
A. Kwame Harrison (Virginia Tech, USA)
Sonya A. Grier (American University, USA)
Guillaume Johnson (CNRS & Université Paris-Dauphine, France)

Moderator:
Veronica King (Emuthini Consulting, South Africa)

10:30 am - 10:45 am

Tea Break
(Hall, Ground Floor)

10:45 am - 12:15 pm

Thematic Session 3.1: Race and Inclusivity, a Multi-Faceted Perspective
(Venue 4, 1st Floor)

Chairs: Maura Scott (Arizona State University, USA) & Martin Mende (Arizona State University, USA)

The Effects of Social Movements and Counter-Movements Relating to Diversity, Equity, and Inclusion in the Marketplace - Maura Scott (Arizona State University, USA), Martin Mende (Arizona State University, USA) & Lorena Garcia Ramon (University of Northern Colorado, USA)

Combating Racial Discrimination at The Workplace - Diogo Hildebrand (City University of New York, USA), Mostafa Zaman (University of Pittsburgh, USA), CB Bhattacharya (University of Pittsburgh, USA) & Sankar Sen (City University of New York, USA)

How (Not) to Promote Products for People of Color  - Ruoou Li (University of North Texas, USA), Linyun W. Yang (University of South Carolina, USA) & Andrea Morales (Arizona State University, USA)

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Paper Session 3.2: RIM Mythmaking
(Venue 5, 1st Floor)

Chair: Kurt April (University of Cape Town, South Africa )

Crossover: How Streetball Became Mainstream Entertainment - Thomas P. Oates (University of Iowa, USA)

Washington, Du Bois, and Garvey on the Branding of National Sports: The Aesthetics and Ideological Underpinning of Racelighting as Nation-building - Jonathan M. Bowman (University of Arkansas Little Rock, USA), June Francis (Simon Fraser University, Canada) & Kevin D. Thomas (UC Santa Cruz, USA)

Flavoring the Braai: Deconstructing the Monoracial Heritage Myth in South Africa - Lizette Vorster (Aarhus University, Denmark), Eva Kipnis (Bradford University, UK) & Gaye Bebek (Henley Business School, UK)

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Thematic Session 3.3: Crossing the Line: Siphoning Black & Brown Excellence for Profit
(Venue 6, 1st Floor)

Chair: Jen Riley (Vanderbilt University, USA)

Green Spaces, White Faces - Morgan M. Bryant (Saint Joseph’s University, USA)

Digital Gentrification in E-Commerce: Actively Black vs Fabletics - Jen Riley (Vanderbilt University, USA), Amy Watson (Valdosta State University, USA) & Morgan Bryant (Saint Joseph’s University, USA)

Financial Literacy Education in the Racialized Struggle for Stability - Angela N. Gist-Mackey (University of Kansas, USA) & Alesia Woszidlo (University of Kansas, USA)

12:30 pm - 2:30 pm

Plenary Session 4: RIM Poster & Art Expo Luncheon
(Main Venue & Hall, Ground Floor)

Chair: Guillaume Johnson (CNRS & Université Paris-Dauphine, France)

Reimagining a Kaleidoscopic Rainbow Nation Representation - Lizette Vorster (Aarhus University, Denmark) 

A Black Brewer Experience - Robert L. Harrison (Western Michigan University, USA) & Kevin D. Thomas (UC Santa Cruz, USA)

Race and Markets: South Africa’s Democracy at 30 and the Historical Linkages to Apartheid - Erik Ponder (Michigan State University, USA)

The Most Disrespected Woman - Yvonne Apiyo Brändle-Amolo (Pan African Women’s Association, Switzerland)

Creative Consumption Construction and the Windrush Generations: Diasporic Celebration as Resistance and Reclamation - Natalie Naomi Clue (City University, UK)

Seeking Safety in the Metaverse: Explaining Drivers of World Creation by Racialized Prosumers - Jazmin Henry (UC Irvine, USA) & Tonya Williams Bradford (UC Irvine, USA)

Trauma Tourism and the African Diaspora - Khalia Jenkins (American University, USA)

African American Consumer's Identity Contestation on the African Continent: A Critical Perspective - Charlene A. Dadzie (University of South Alabama, USA) & Samuelson Appau (Melbourne Business School, Australia)

Comparative Discourse Analysis of Disability, Race, and Gender in US and Canadian Advertising - Ed Timke (Michigan State University, USA)

Investigating the Role of Fintech in a Racialized Financial Marketplace: Evidence from US Zip Codes - Zibei Chen (University of Tennessee, USA), Michelle Livermore (Louisiana State University, USA) & Kiyahdh Burt (Hope Policy Institute, USA)

Meet the Editors: RIM Special Issue for the Journal of Historical Research in Marketing - Judy Foster Davis (Eastern Michigan University, USA), Bel Kerkhoff-Parnell (the European Race and Imagery Foundation & Windesheim Honours College, The Netherlands), A. Kwame Harrison (Virginia Tech, USA) & Ana Raquel Coelho Rocha (Universidade Federal Fluminense, Brazil)

2:30 pm - 4:00 pm

Paper Session 5.1: (Re-)Claiming Spaces
(Venue 4, 1st Floor)

Chair: Cassi Pittman Claytor (Case Western Reserve University, USA)

Inclusive Exclusion of Historical Racialized Minorities: Roma Consumers in the Marketplace - Cristina Galalae (The Open University, UK) & Tana Licsandru (Queen Mary University of London, UK)

The Use and Abuse of History for Profit: Contextualizing Racializations in New York’s Tourism Industry - Trevor Jamerson (Virginia Tech, USA)

Black Strategic Mothering and the school "choice" marketplace - Riché J. Daniel Barnes (University of Florida, USA)

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Paper Session 5.2: Colorism and Racial Tensions Across the Globe - Past & Present
(Venue 5, 1st Floor)

Chair: Judy Foster Davis (Eastern Michigan University, USA)

"She's Dark... but Pretty:” How Legacies of Skin Whitening Marketing Practices Shape Contemporary Women Realties - Sarah Mady (American University, USA), Dibyangana Biswas (Woxsen University, India), Charlene A. Dadzie (University of South Alabama, USA) & Ron Hill (American University, USA)

Rebranding Pigmentocracy: Analyzing Marketing Strategies of Unilever’s Skin Lightening Products - Komal K. Dhillon (Virginia Tech, USA)

Historical Racial Tension & Racial Equality in the Workplace: Impact on Organizational Marketplace Relevance - Kurt April (University of Cape Town, South Africa) & Preeya Daya (University of Cape Town, South Africa)

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Paper Session 5.3: Lightning Session
(Venue 6, 1st Floor)

Chair: A. Kwame Harrison (Virginia Tech, USA)

The Affirming Role of Race: Exploring the Responses of Relational Legitimacy Among Black Travelers - Charis N. Tucker (University of Illinois, USA)

Questioning Blackness in French Visual Culture: From the 1920's Années Folles to the 2024 Olympic Games - Franck Freitas-Ekué (Université de Lille, France)

Synthetic Diversity: How Racial Depictions Influence Consumer Reactions to AI-Generated Models in Advertising - Rhonda Hadi (Oxford University, UK), Esther Uduehi (University of Washington-Seattle, USA), Andrew Stephen (Oxford University, UK) & Felipe Thomaz (Oxford University, UK)

4:30 pm

Bus - Departure for the District Six Museum

6:15 pm - 10:00 pm

Celebratory Dinner - Homecoming Centre

9:00 am - 10:30 am

Thematic Session 6.1: RIM Issues in Brazil
(Venue 1, Ground Floor)

Chairs: Ana Raquel Coelho Rocha (Universidade Federal Fluminense, Brazil), Flávia Luzia Oliveira da Cunha Galindo (Universidade Federal Rural do Rio de Janeiro, Brazil) & Natasha Therezinha Rosino Geraldo (Pontifícia Universidade Católica do Rio de Janeiro, Brazil)

Anti-Racist Socialization: A Study on a Brazilian Documentary – Marcela Cristina Silva (Universidade Federal Fluminense, Brazil), Ana Raquel Rocha (Universidade Federal Fluminense, Brazil) & Flávia Galindo (Universidade Federal Rural do Rio de Janeiro, Brazil)

Between Resistance and Gentrification: A Place of Memory and Cultural Tourism in Rio de Janeiro – Flávia Galindo (Universidade Federal Rural do Rio de Janeiro, Brazil), Ana Raquel Rocha (Universidade Federal Fluminense, Brazil) & Denise Franca Barros (Universidade Federal Fluminense, Brazil)

Life Histories of Black Leaders in the Brazilian Technology Market: Experiences on Career Paths, Barriers and Facilitators of Professional Advancement  - Geraldo Natasha (Pontifícia (Universidade Católica do Rio de Janeiro, Brazil) & Alessandra Costa (Pontifícia (Universidade Católica do Rio de Janeiro, Brazil)

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Paper Session 6.2: Technology & Deception
(Venue 2, Ground Floor)

Chair: Komal K. Dhillon (Virginia Tech, USA)

Black and Plugged In: An examination of Black EV owners - Cassi Pittman Claytor (Case Western Reserve University, USA)

From the Bench to the Market: Race and the Market of Genetic Innovations - Lez Trujillo Torres (University of Illinois Chicago, USA), Benet DeBerry-Spence (University of Illinois Chicago, USA) & Furkan Guven (University of Illinois Chicago, USA)

Understanding Truth Decay in America and How It Racializes Mis/disinformation - Elicia M. John (American University, USA), Peter Nguyen (RAND Corporation, USA) & Maya Rabinowitz (RAND Corporation, USA)

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Thematic Session 6.3: Healing & Reconciliation
(Venue 3, Ground Floor)

Chair: Veronica King (Emuthini Consulting, South Africa)

10:30 am - 10:45 am

Tea Break
(Hall, Ground Floor)

10:45 am - 12:15 pm

Thematic Session 7.1: Make Yourself at Home: Reimagining the Transformative Possibilities of Care and the role of Recipes
(Venue 1, Ground Floor)

Chair: Bel Kerkhoff-Parnell (the European Race and Imagery Foundation & Windesheim Honours College, The Netherlands), with Francesca Sobande (Cardiff University, UK) and Natalie Clue (City, University of London, UK).

“In this Thematic Session, we move beyond flattening narratives that unequivocally romanticise home to reimagine the transformative possibilities of everyday forms of care, as well as the role(s) of recipes within homes.”

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Paper Session 7.2: Money Talks
(Venue 2, Ground Floor)

Chair: Zibei Chen (University of Tennessee, USA)

Black Tax: Evidence of Racial Discrimination in Municipal Borrowing Costs - Ashleigh Eldemire (University of Tennessee, USA), Kimberly F. Luchtenberg (American University, USA) & Matthew Wynter (Stony Brook University, USA)

The Revolution Will (not) be Digitalized: Exploring how AI could change structural barriers to economic equity - Lauren Rhue (University of Maryland, USA)

The Dubious Nature of the Buying Power and Discretionary Income of the Multicultural Marketplace: The Case and a Model for Multicultural Spending - J.P. James (Salem State University, USA)

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Thematic Session 7.3: Black Maternal Health Disparities in the U.S. – Reclaiming Black Birthing Joy and Pathways to an Equitable Marketplace
(Venue 3, Ground Floor)

Chair: Deirdre Johnson (Center for African American Health, USA)

“This Thematic Session will explore the intersection of race and maternal healthcare disparities, examine the influence of racial biases in medical decision-making and highlight an innovative intervention to promote equitable maternal care.”

12:30 pm - 1:30 pm

Lunch
(Hall, Ground Floor)