RIM Articles
Race in Consumer Research: Past, Present and Future
(Journal of Consumer Research, 2024)
Sonya A. Grier, David Crockett, Guillaume D. Johnson, Kevin D. Thomas, & Tonya Williams Bradford
Race has been a market force in society for centuries. Still, the question of what constitutes focused and sustainable consumer research engagement with race remains opaque. We propose … Read More
Race and Advertising: Conceptualizing a Way forward through Aesthetics
(International Journal of Advertising, 2023)
Kevin D. Thomas, Guillaume D. Johnson & Sonya A. Grier
As brands and advertisers worldwide are claiming to be reviewing the ways they represent race, this conceptual piece provides a call to action for international advertising researchers to also … Read More
Operationalizing Critical Race Theory in the Marketplace
(Journal of Public Policy & Marketing, 2021)
Sonja Martin Poole , Sonya A. Grier, Kevin D. Thomas, Francesca Sobande, Akon E. Ekpo, Lez Trujillo Torres, Lynn A. Addington, Melinda Weekes-Laidlow, & Geraldine Rosa Henderson
Race is integral to the functioning and ideological underpinnings of marketplace actions yet remains undertheorized in marketing. To understand and transform the … Read More
Enacting Anti-Racist Visualities through Photo-Dialogues on Race in Paris
(Equality, Diversity and Inclusion, 2021)
Francesca Sobande, Alice Schoonejans, Guillaume D. Johnson, Kevin D. Thomas, & Anthony Kwame Harrison
Grounded in experience of co-organizing a two-day photography-based workshop in Paris, this paper explores how photo-dialogues can facilitate anti-racist pedagogy and … Read More
Re-imagining the Marketplace: Addressing Race in Academic Marketing Research
(Consumption Markets & Culture, 2019)
Sonya A. Grier, Kevin D. Thomas, & Guillaume D. Johnson
Race is a marketplace icon. How so? By holding true to an icon’s defining characteristics: high visibility, divisiveness, and uncritical devotion… Read More